CloudGuide's Blog

3 Ways to Double Your Institution's Mobile App Uptake.

CloudGuide

As we know, much research has shown that millennial and families desire an immersive, engaging, and digitized experience when visiting museums. This is why so many institutions have considered going digital! But one common question they have asked themselves is the following "Why do most museum mobile apps have low uptake rates "?. This is an extremely important question to ask before digitizing, So, if you happen to have asked yourself the same thing, then you are not alone as this is a very common issue and one you do not want to run into after investing thousands of dollars in a mobile application.

On that note, we would like to share a few important numbers with you, as well as the best practices to generate 1.5x-2x more visitor uptake of your mobile application.

Industry Average 

The first thing to note is that the average audioguide has an uptake percentage of around 12% at the maximum – that’s assuming you do everything right.

That means if you have 40,000 visitors a year, you can expect about 4,800 of them to actually use your app! [Spoiler alert: We wouldn’t recommend going the traditional audioguide route]

The average mobile application isn’t much higher, at 17%.

Before you take all your research about digitization and throw it out the window, consider this:

The average mobile app has an uptake of 17% because most institutions just don’t know how to effectively communicate the presence of their mobile app to visitors.

CloudGuide Best Practices Uptake Rates

To contrast that, here are the uptake rates for institutions that follow our best practices communication strategy:

- Mobile app with multimedia guide (texts, images, audioguide, videos): 25-35%.

- Mobile app with multimedia guide and interactive games (treasure hunts, puzzles, quizzes): 35-40%.

Our communication strategy produces an uptake rate that is far and away better than the industry average.

How to Increase Uptake 1.5x-2x

Here’s a 3 step guide to easily double your mobile app uptake rate:

1 - Have the mobile application front and center on your website with a working link to download it. Make it the first thing that a visitor sees, especially on their mobile device.

2 - Place a banner at the front entrance with a QR code and weblink to download your mobile application.

3 - Place stickers with QR codes and weblinks around your institution. 1 sticker per 5-10 stops will ensure that people see it, download it, and use it.

4 - (optional) Kick your feet up on your desk, breathe a sigh of relief, and then take a sip of your coffee (or tea. no judgement...well, maybe a little).

 



CloudGuide is excited to welcome the BOZAR Museum!

CloudGuide

A recent and exciting addition to the CloudGuide community, the Centre for Fine Arts (BOZAR) situated in the center of the Mont des Arts is one of the most visited cultural destinations in Brussels. This architectural masterpiece designed by Victor Horta opened its doors in 1928, and has since then become an important cultural institution hosting some of the most original exhibitions, shows and concerts. 

So when visiting Belgium, do not forget to take a look at our collaborative work in creating the BOZAR audioguide based on their exhibition "A Hot Hip-Hop Summer #YOBRUSSELS". 35 years after its arrival on the streets of New York, hip-hop is taking over the prestigious Centre for Fine Arts. #yobrussels is an immersive experience which tells the story of Brussels hip-hop.
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CloudGuide launches a brand new feature!

BY Aina Soler
CloudGuide

CloudGuide is excited to announce the launching of its new feature, which allows its users to send Museum Selfies and Postcards from the mobile app.

As we all know, technology has revolutionized the way society engages on a day-to-day basis. The self-portrait of the digital age, the selfie, has changed the way we connect with museums and cultural attractions from around the world. Nowadays, there is rapid growing preference for online conversation to be communicated through images rather than words, and museums are embracing this. With selfies becoming the latest form of self-expression, museum selfies have followed the trend and grown in popularity. CloudGuide wants to go one step further by engaging museum visitors and allowing them to take selfies while at the same time, seeking out additional information about the exhibition.

Integrating selfies and postcards, CloudGuide aims to change how cultural institutions currently use technology. From now on, visitors will be able to send real postcards with the images of the site, exhibit selfies, to their beloved ones, sharing experience, having fun and learning at the same time. On the other hand, institutions should embrace the fact that selfies have become part of the museum-visiting experience and use this phenomenon to push the educative path of personalised guided tours inside of the app, boost connection with their visitors and get to know them better through analytics.



CloudGuide begins a new collaboration with Liège new museum, La Boverie.

BY Aina Soler
CloudGuide

We are very happy to announce that CloudGuide has been chosen by the City of Liège (Belgium) as the digital platform for its new Museum of Fine Arts, La Boverie. Named after its surrounding park, the museum will be housed in a former building of the 1905 world exhibition. 

Its opening was highlighted by the first of several annual exhibits of international masterpieces curated by the Louvre. The inaugural exhibition, entitled 'In the Open Air', was chosen to illustrate the strong link between the museum and its surrounding park. This show outlines, based on a chronological journey of 100 works, the emergence and gradual development of painting in the open air, from the 18th century to today.

La Boverie will start using iBeacon technology in order to provide visitors with a unique museum experience. Throughout the museum, more than 60 iBeacons are placed next to the works of well-known painters such as - Claude Monet, Paul Signac, Pablo Picasso, Paul Gauguin, Marc Chagall. The information about the artwork will automatically be displayed on the visitor's smartphone thanks to Bluetooth connection. This would enhance the visit and engage users with the most prominent works of art. La Boverie is very excited to start a colaboration with CloudGuide offering a great value experience to its visitors.



CloudGuide at the SXAméricas StartUp Pitch Competition!

BY Aina Soler
CloudGuide

CloudGuide among the finalists for the inaugural SXAméricas StartUp Pitch Competition at SXSW, Austin

CloudGuide has been selected as a finalist in the SXAméricas StartUp Pitch Competition at SXSW, a pitch contest where 10 selected startups have shared their ambitious projects with the international audience.

SXAméricas Startup Summit is part of the South by Southwest® (SXSW®) Conferences & Festivals, which hosts events devoted to music, films and emerging technologies. From March 11th through March 15th, companies from all around the world have attended events, shared innovative ideas, meeted investors and tried to create new partnerships in Austin (Texas).

CloudGuide has been represented the inaugural SXAméricas Startup Pitch Competition by Olga Plets, its Cofounder and CEO. CloudGuide has got a chance to get introduced to a wide range of companies, press, investors and the international community. The Cofounder has also attended multiple networking events and valuable sessions given by high-profile speakers involved in the world of technology and creative industries.



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