CloudGuide's Blog

ANTARCTICA. An Exhibition on Alienation.

CloudGuide

“Without alienation there is no art, and ultimately it is only art that prevents total alienation.” Theodor W. Adorno.

Alienation has always been a dominant concern for sociologists and philosophers: the alienation of man from society through individualization, alienation from nature through urbanization, alienation from work through mechanization. No wonder artists started to deal with this concern too, by analyzing the role of art in and for society.

Already the name of the exhibition, “Antarctica”, refers, metaphorically to alienation: to feel cold means to feel deeply alienated.

The concept relates to a sketch of a possible motion picture noted by Michelangelo Antonioni in the 1960s: “The glaciers of Antarctica are moving in our direction at a rate of three millimeters per year. Calculate when they’ll reach us. Anticipate, in a film, what will happen”.

It is a condensed image for a life in which genuine feelings are buried beneath a glacier of rigid convention. Nothing else than a new form of alienation which developed as a consequence to the protest against “social coldness” and against the “rigidification” of the middle-class society in the 1960s: coldness and rigidity are replaced by liquefaction and dynamism - alienation, however, remains in the now self-optimizing society.

This is exactly the framework in which the exhibition “Antarctica” sets foot: a “relationship based on the absence of a relationship.”

Showing many contemporary artworks, the exhibition explores how the term “alienation” functions in our world today. The works look at the interplay between identity and dis identity, and the disunion of person and role prompted by the awareness of self-alienation in modernity, as well as the (ostensible) absence of alienation from today’s “new workplaces”.

The exhibition also addresses the following question: What other forms of relationship to the self and to the world do we need? Before we can even begin to create something like a space supportive of self-determination and self-realization?

This captivating and inspiring exhibition is on display until February 17th 2019 at the Kunsthalle in Vienna at their MuseumsQuartier site; discover all you need to know when you download the Cloudguide app !



An exhibition able to stimulate environmental awareness

CloudGuide

In the everyday life we are continuously confronted with environmental themes, but the occidental culture is still a bit immune in this concern. Or better, we know how we should behave best, but we don’t always do it. We know we should recycle and try to waste as little as possible, we know we should save water, we know we should buy only certificated goods and we know we should try to use eco-friendly products. The thing is, even though problems are undeniable, we try to ignore them.  

The new exhibition of the Modern Art Oxford, Future Knowledge, fits exactly in this schema. Different artists, designers and thinkers come together to offer fascinating and different creative responses to environmental concerns.

Lucy Kimbell, Tania Kovats, Eline McGeorge and Rachel Sussman are showing their best works, with the aim to raise the awareness of the effects of climate change. It is a union of different thought-provoking artworks, prototypes and projects, which go from domestic wallpaper that changes color in response to air pollution, to a large sculpture “lung” made from a pioneering organic building material. The whole exhibition is an answer to the question how artistic inquiry and creative ecological design might generate new perspectives on climate change.

The exhibition opens with a floor drawing, the remains of the marks of Eve Mutso’s pointe shoes as she performed on the evening of the preview party. This drawing is reflecting on the interconnectedness of all living beings over vast timescale. From there on you can first admire all the artworks of the different artist and further on get in touch with environmental innovations, revealing new site-specific methods for understanding our domestic and local relationships to systems of production, systematic waste and inadvertent pollution.

To conclude, the last room is used as a public studio, where events are organized and people can come together to discuss the themes they have seen in the museum.  It is a place where questions are asked, ideas are shared and future possibilities imagined. Discover all you need to know when you download the CloudGuide app !



CloudGuide users can now discover the wonderful world of the Miniatur Wunderland !

CloudGuide

CloudGuide is very excited to welcome Miniatur Wunderland to collaborate with us! This wunderful attraction was built by Frederick and Gerrit Braun, two brothers from Hamburg, Germany. Inspired by childhood nostalgia, the brothers made it their mission to build the world’s largest model railway and create a world that would allow men, women and children to dream and be amazed.

The attraction is based in the historic warehouse district in Hamburg, the hometown of the Braun brothers and a key location in Minatur Wunderland. It took 500,000 working hours, a space of 1300m2 and a team of designers, technicians and craftspeople to build this tiny world, which expands through eight sections inspired by different countries including Scandinavia, USA and even the fictional town of Knuffingen. The largest of the Theme Worlds is Scandinavia which stretches a huge 300m2, where you can find highlights such as Wunderland’s biggest structure, the Storebælt bridge, and the elaborate Egeskov Castle. The smallest is Venice which covers only 9m2 but showcases many well-known landmarks such as Doge’s Palace, a jewel of Venetian architecture and an impressive example Wunderlandian architecture.

Apart from Venice which stands alone, the Theme Worlds are all connected by 13km of train track, meaning Wundrlandians and visitors alike can take a journey through the Rocky Mountains and end up in the snowy landscapes of Switzerland in the same day. The technical aspect of Wunderland is just as impressive as the aesthetics. It contains thousands of minute electrical mechanisms and moving parts such as fire engines racing through streets, pigeons flying through squares and gondolas bobbing in the Venice canals, many of which are controlled by push buttons, meaning visitors can actively participate in the day to day life of Wunderland.

CloudGuide can help you to squeeze every drop of wunder out of this experience. We work with museums, galleries and tourist attractions all over Europe with the aim of enhancing the visitor’s experience to make your day enjoyable, memorable and educational. By downloading CloudGuide you can see all the information you’ll need to know about the attraction before you arrive, such as exact location, opening times, accessibility, offers for big groups and travel packages (Miniatur Wunderland has some great deals!) and there’s even a direct link to the website’s ticket page so you can buy there and then. Once inside the attraction you’ll also be able to use our maps to guide you through all eight of the Theme Worlds, with information about each stop along the way. CloudGuide also encourages you to really personalise your experience with a function that allows you to share your opinions, send a postcard and even play a scavenger hunt at the end to test everything you’ve learned and win prizes like discounts in the attraction’s shop!

This truly is an enchanting attraction for people of all ages, so why not hop over to Hamburg and allow CloudGuide to whisk you away on a magical adventure through Wunderland. Download the CloudGuide app and discover the wunderful world of the miniatur wunderland.



CloudGuide part of the Techstars Paris Class of 2018.

CloudGuide

CloudGuide is thrilled to announce that we are now officially a Techstars backed company! This accelerator company invests in founders to help them ‘Do More Faster’. Each year, they choose over 300 companies to join their three month mentorship-driven accelerator, investing $120K and providing hands-on mentorship and access to the Techstars Network for life. Therefore, this is a huge opportunity for CloudGuide to grow!

Techstars provide founders with the opportunity to work alongside the 10 other companies in their program in order to take their business to the next level with the help of the industry’s most talented mentors who guide them through the steps of boosting their startup. Being a part of this amazing program and having guidance from the Techstars Managing Director and Program Manager will open doors for entrepreneurs and lead them down the path to success. One entrepreneur who was mentored by Techstars states that “having the Techstars badge creates a lot of confidence in the market that you’re a real company, a real entrepreneur”. In a start up in can be hard to find your feet and establish yourself in a huge global market, so having this seal of approval from Techstars is a huge deal and really allows each startup to shine and find their way on their own.

This is so exciting for CloudGuide because it means that we will become more visible and more stable. With Techstars the focus is on the community - growing together and helping each other by sharing skills, advice and experience. We will be part of the Techstars community for life which will give us access to over 1,500,000 founders, investors, mentors, and industry leaders, allowing us to expand our network and grow our business.

It really is a huge honour to be one of the 11 companies to collaborate with Techstars this year and we cannot wait to start seeing the results.

Watch this space!



New Technologies: changing the way we learn.

CloudGuide

Here at CloudGuide we are getting very excited for the Avant-Garde LAB event in Moscow coming up very soon!

The event is a series of open and closed lectures held at the Curator School in the Avant-Garde Centre of the Jewish Museum in Moscow, Russia. The event will run from September 9th to 30th 2018. It will be covering a range of arts and cultural subjects, particularly focusing on the Curator School’s main topic for this year, New Museum Technologies.

One of CloudGuide’s very own Business Developers, Edward Meyrick, will not only be representing us by attending the event but by speaking at it too. On September 16th, sandwiched between lectures by two great Russian experts, Edward will give a lecture that will be open to students and the public alike - basically anyone who’s interested in art and technology!

Edward has been working with leading tech companies for over 15 years and has developed a real passion and deep understanding of how tech can transform and enhance peoples lives. Inspired by his two daughters, Edward is now working with CloudGuide to combine this passion with the travel sector, focusing on education and the preservation of cultural heritage for our future generations. His work is specifically geared towards overcoming the challenges of educating and engaging a younger audience and how new technologies can help institutions to achieve this. Edward will be discussing how museum organisers are now using dedicated media devices to build engaging content around their exhibits and, therefore, educating and informing visitors in more exciting and entertaining ways.

One feature of our app that is particularly effective in this area is the Play function that CloudGuide offers. We can tailor a game to the institution, transforming the guides and tours into highly engaging & targeted experiences for the audience. We offer three different types of games: scavenger hunts where the participants must hunt for clues and answer challenges within a set time; iBeacon Mystery Quests where visitors must find the hidden treasures inside the institution and once found, the iBeacon will send a signal to unlock the challenge; and quizzes and word guessing, which are the perfect tool to check what visitors have learnt through their visit. We work with the institutions to make the game as engaging and exciting as possible and as an incentive to get involved there’s even the possibility of winning prizes such as discounts in the institution’s shop or vouchers for another visit. This gamification tool is a great and easy way for institutions to present content to their visitors in the most entertaining form possible, while creating an educational environment through diverse, stimulating experiences. Edward will explain all of this in the lecture and will show how great this gamification feature really is.

Edward will present this topic through a case study that CloudGuide conducted with the Mazza Children’s Museum in Ohio, for whom we provided a mobile app to enhance their visitors’ experience and to engage more effectively with their younger audience. The Mazza Children’s Museum found the app - especially the play function - very effective as they received higher user ratings and quickly became a market leader. The lecture will focus specifically on the processes and tools the Mazza Children’s Museum used to find out these best practices and how institutions of all sizes and budget can follow in their footsteps with the help of CloudGuide.

This event is a wonderful opportunity for people to learn about art and technology, for museums to find out more about how technology can enhance their visitors’ experience, and for CloudGuide to share with you all the exciting work we’ve been doing. We’re looking forward to seeing you there!

 



Supported by

ICF
ICEX
Booking Booster
Enisa
European Commission Seal of Excellence
ICUB
Ministerio de Educación, Cultura y Deporte
Techstars Paris