CloudGuide's Blog

Our Techstars story: what we learnt, gained and experienced.


September 2018 was a very exciting start to a rigorous 3 month program in which two of CloudGuide’s founders, Olga Plets, CEO and Cristina Perez, COO, were selected to represent the company in the Techstars Paris intensive program. Although the program itself has come to an end, the experience and the insights gained are for life.

The 3 month period, consisted in a variety of guided exercises, mentor conversations, and open feedback sessions allowing us to reflect on accelerating the company, growing our network and gaining traction. Techstars also provided us with the opportunity of working alongside some of the industry’s most talented founders, mentors, investors and industry leaders as well as 10 other international companies. Being a part of this amazing program and having guidance from the Techstars Managing Director and Program Manager has opened up for us many doors and opportunities as well as helped greatly in our development as a continuously growing company.

All in all, this was a fantastic opportunity for CloudGuide, one that has empowered us and allowed us to gain us the right resources and tools in order to help us to keep moving in the right direction.

Our collaboration with the Ceramics and its Dimensions project across Europe!


One of the most ancient forms of decorative art, ceramics has been used in Europe for centuries. In Europe it’s everywhere to be seen, from the facades of some of the most iconic buildings, to street sculpture and walkways. It would be a shame not to share with our international users the important role that ceramics has played in people's everyday lives. For this reason, we are excited to announce a brand new collaboration currently taking place between CloudGuide and Ceramics and its Dimensions, a project funded by the European Commission in the program "Creative Europe. This project carefully calls attention to the different ceramic materials found in a variety of buildings across 18 countries in Europe, highlighting the history as well as a variety of different aspects in relation to culture and academics. Download the CloudGuide app and discover the history and noteworthy facets of more than 250 buildings throughout Europe today !

Another astounding contemporary exhibition at the MAK in Vienna: “Sagmeister & Walsh: Beauty.


Stefan Sagmeister and Jessica Walsh offer an engaging multimedia exhibition for the pleasure of beauty. The exhibition spreads across the entire MAK premise, investigating why people feel attracted to beauty, how they can handle it, and which positive effects beauty can have.

Almost throughout the 20th and 21st centuries, beauty has had rather a negative connotation in the design discourse. Sagmeister & Walsh oppose this antipathy with impressive arguments and make beauty a central and functional aspect of appealing design. The exhibition plays with all of the visitors senses and clearly shows that beauty is more than just a superficial strategy.

Sagmeister & Walsh use examples through graphics, product design, architecture and urban planning to demonstrate that beautiful objects, buildings and strategies not only make things more enjoyable, but actually work better, and that the form does not just follow the function, but in many cases, is the function itself.

The centerpiece of the exhibition is the Sensory Room, designed together with Swarovski. A sensually designed white cube that invites you to enter a room filled with thousands of Swarovski crystals in an ornament designed by Sagmeister & Walsh. Inside, the visitors – wrapped in fog – encounter constantly changing colours of the sunset accompanied with citrus scents and an acoustic backdrop of the song of the Malaysian tree frog.It is an incomparable experience of beauty, that leaves you with a peaceful and tranquil feeling.

Sagmeister & Walsh answer the question: “What is beauty?” with facts.  Beautiful things have a direct effect on our dopamine receptors and on our feelings, meaning that beautiful design can indeed be perceived as effective. Let yourself be enchanted by the stupefying exhibition: Beauty, on display until March 31st and uncover the finer details on our app.

ANTARCTICA. An Exhibition on Alienation.


“Without alienation there is no art, and ultimately it is only art that prevents total alienation.” Theodor W. Adorno.

Alienation has always been a dominant concern for sociologists and philosophers: the alienation of man from society through individualization, alienation from nature through urbanization, alienation from work through mechanization. No wonder artists started to deal with this concern too, by analyzing the role of art in and for society.

Already the name of the exhibition, “Antarctica”, refers, metaphorically to alienation: to feel cold means to feel deeply alienated.

The concept relates to a sketch of a possible motion picture noted by Michelangelo Antonioni in the 1960s: “The glaciers of Antarctica are moving in our direction at a rate of three millimeters per year. Calculate when they’ll reach us. Anticipate, in a film, what will happen”.

It is a condensed image for a life in which genuine feelings are buried beneath a glacier of rigid convention. Nothing else than a new form of alienation which developed as a consequence to the protest against “social coldness” and against the “rigidification” of the middle-class society in the 1960s: coldness and rigidity are replaced by liquefaction and dynamism - alienation, however, remains in the now self-optimizing society.

This is exactly the framework in which the exhibition “Antarctica” sets foot: a “relationship based on the absence of a relationship.”

Showing many contemporary artworks, the exhibition explores how the term “alienation” functions in our world today. The works look at the interplay between identity and dis identity, and the disunion of person and role prompted by the awareness of self-alienation in modernity, as well as the (ostensible) absence of alienation from today’s “new workplaces”.

The exhibition also addresses the following question: What other forms of relationship to the self and to the world do we need? Before we can even begin to create something like a space supportive of self-determination and self-realization?

This captivating and inspiring exhibition is on display until February 17th 2019 at the Kunsthalle in Vienna at their MuseumsQuartier site; discover all you need to know when you download the Cloudguide app !

An exhibition able to stimulate environmental awareness


In the everyday life we are continuously confronted with environmental themes, but the occidental culture is still a bit immune in this concern. Or better, we know how we should behave best, but we don’t always do it. We know we should recycle and try to waste as little as possible, we know we should save water, we know we should buy only certificated goods and we know we should try to use eco-friendly products. The thing is, even though problems are undeniable, we try to ignore them.  

The new exhibition of the Modern Art Oxford, Future Knowledge, fits exactly in this schema. Different artists, designers and thinkers come together to offer fascinating and different creative responses to environmental concerns.

Lucy Kimbell, Tania Kovats, Eline McGeorge and Rachel Sussman are showing their best works, with the aim to raise the awareness of the effects of climate change. It is a union of different thought-provoking artworks, prototypes and projects, which go from domestic wallpaper that changes color in response to air pollution, to a large sculpture “lung” made from a pioneering organic building material. The whole exhibition is an answer to the question how artistic inquiry and creative ecological design might generate new perspectives on climate change.

The exhibition opens with a floor drawing, the remains of the marks of Eve Mutso’s pointe shoes as she performed on the evening of the preview party. This drawing is reflecting on the interconnectedness of all living beings over vast timescale. From there on you can first admire all the artworks of the different artist and further on get in touch with environmental innovations, revealing new site-specific methods for understanding our domestic and local relationships to systems of production, systematic waste and inadvertent pollution.

To conclude, the last room is used as a public studio, where events are organized and people can come together to discuss the themes they have seen in the museum.  It is a place where questions are asked, ideas are shared and future possibilities imagined. Discover all you need to know when you download the CloudGuide app !

Supported by

Booking Booster
European Commission Seal of Excellence
Ministerio de Educación, Cultura y Deporte
Techstars Paris