CloudGuide's Blog

New Technologies: changing the way we learn.


Here at CloudGuide we are getting very excited for the Avant-Garde LAB event in Moscow coming up very soon!

The event is a series of open and closed lectures held at the Curator School in the Avant-Garde Centre of the Jewish Museum in Moscow, Russia. The event will run from September 9th to 30th 2018. It will be covering a range of arts and cultural subjects, particularly focusing on the Curator School’s main topic for this year, New Museum Technologies.

One of CloudGuide’s very own Business Developers, Edward Meyrick, will not only be representing us by attending the event but by speaking at it too. On September 16th, sandwiched between lectures by two great Russian experts, Edward will give a lecture that will be open to students and the public alike - basically anyone who’s interested in art and technology!

Edward has been working with leading tech companies for over 15 years and has developed a real passion and deep understanding of how tech can transform and enhance peoples lives. Inspired by his two daughters, Edward is now working with CloudGuide to combine this passion with the travel sector, focusing on education and the preservation of cultural heritage for our future generations. His work is specifically geared towards overcoming the challenges of educating and engaging a younger audience and how new technologies can help institutions to achieve this. Edward will be discussing how museum organisers are now using dedicated media devices to build engaging content around their exhibits and, therefore, educating and informing visitors in more exciting and entertaining ways.

One feature of our app that is particularly effective in this area is the Play function that CloudGuide offers. We can tailor a game to the institution, transforming the guides and tours into highly engaging & targeted experiences for the audience. We offer three different types of games: scavenger hunts where the participants must hunt for clues and answer challenges within a set time; iBeacon Mystery Quests where visitors must find the hidden treasures inside the institution and once found, the iBeacon will send a signal to unlock the challenge; and quizzes and word guessing, which are the perfect tool to check what visitors have learnt through their visit. We work with the institutions to make the game as engaging and exciting as possible and as an incentive to get involved there’s even the possibility of winning prizes such as discounts in the institution’s shop or vouchers for another visit. This gamification tool is a great and easy way for institutions to present content to their visitors in the most entertaining form possible, while creating an educational environment through diverse, stimulating experiences. Edward will explain all of this in the lecture and will show how great this gamification feature really is.

Edward will present this topic through a case study that CloudGuide conducted with the Mazza Children’s Museum in Ohio, for whom we provided a mobile app to enhance their visitors’ experience and to engage more effectively with their younger audience. The Mazza Children’s Museum found the app - especially the play function - very effective as they received higher user ratings and quickly became a market leader. The lecture will focus specifically on the processes and tools the Mazza Children’s Museum used to find out these best practices and how institutions of all sizes and budget can follow in their footsteps with the help of CloudGuide.

This event is a wonderful opportunity for people to learn about art and technology, for museums to find out more about how technology can enhance their visitors’ experience, and for CloudGuide to share with you all the exciting work we’ve been doing. We’re looking forward to seeing you there!


Who's ready for the 38th edition of the Berlin 'Long Night of Museums'?


If your in Berlin this Saturday evening, then don’t miss the open invitation to explore Berlin’s art, culture, and history in a unique way - after dark. Take advantage of the once a year event to discover the wonderful display’s this city has to offer.

The Long Night of Museums event started in 1997 and in 21 years, has now grown to include more than 80 museums, excited to open their doors this upcoming weekend. This includes some of Berlin’s finest institutions, all ready for a night time tour of art, history, architecture, science and technology. Not only will visitors have the opportunity of discovering these museums through specially tailored guided tours but in addition, enjoy a variety of more than 800 events. If you enjoy art, Music, dance, literature, performances, films, photo projections, sound collages or sound installations, then you are guaranteed to enjoy yourself this saturday night. If this is not enough reasons to buy a ticket today, then I don't know what is.  All you need to do is show up at your favourite museum, gallery or event, get a programme and map, and start exploring.

Did we mention that this fantastic night can be enjoyed by purchasing just one single ticket? And that many of these participating institutions are also available on the CloudGuide app? Now that you know, gather your family and friends for a night of fun, art, entertainment and culture.

Don’t miss out on the immersive exhibitions at C/O Berlin Foundation on until September!


The charitable foundation C/O Berlin is an exhibition venue for photography and visual media, displaying the work of renowned artists and supporting children, youths and adults on their journeys of discovery though today’s visual culture. Founded by a photographer, designer and architect in 2000 the foundation has developed into a unique institution that has achieved widespread public acclaim, offering a cultural programme with international standing. At present the foundation is hosting three temporary exhibitions, running until September 23rd, that should not be missed! Uncover the finer details in our app here!

Wim Wenders – Instant stories

Wim Wenders is a German award-winning director, filmmaker and artist whom is regarded highly in contemporary German film and is considered a pioneer of New German Cinema. Between the 1960s and early 1980s Polaroids were Wenders’ visual notebook, capturing thousands of exclusive personal shots from a variety of settings such as film sets, portraits of celebrities, friends and his travels around the globe. The insightful exhibition, Wim Wenders – Instant stories, presents a selection of around 240 Polaroids from his collection and is making it’s first and only stop at C/O Berlin! Accompanying the exhibition will be pieces from films in which Wenders used instant photography as part of the film narrative. Wenders’ work has been displayed worldwide in multiple museums and in 2012 he and his wife founded the Wim Wenders Foundation in Dusseldorf. The exhibition is presented in collaboration with said foundation and The Photographers Gallery London.

The Polaroid Project

Polaroids allow us to capture those natural and spontaneous moments in time within an instant, the charm of this and the speedy processing of the photos made Polaroids incredibly popular. World-renowned artists experimented with them and thus shaped an era through their interpretation of instant photography. The Polaroid company was founded in Boston in 1937 by physicist Edward Herbert and the brand plays a significant role in photographic and cultural history, despite the move toward digitalisation and Polaroid’s eventual insolvency. The brand has returned under the name The Impossible Project with products rebranded as Polaroid Originals indicating the comeback of instant photography. The C/O Berlin is presenting the exhibition The Polaroid Project which explores the phenomenon of the Polaroid and a unique look at collections in the US and Europe, including pieces from David Hockney, Robert Rauschenberg, Chuck Close, Guy Bourdin and more. Discover the different approaches artists such as Andy Warhol used and their experimentation with camera’s, ranging from the classic SX-70 to large-format Polaroids used to create interior details, landscapes and still-lifes.

Stefanie Moshammer. Not just your face honey

The winner of the 2018 C/O Berlin Talent Award, Stefanie Moshammer, was born in Vienna in 1988 and her work is now being displayed in the solo exhibition Stefanie Moshammer. Not just your face honey. Moshammers photographs are intriguing and captivating, using different media that highlights the complexity of our contemporary perception. Fascinatingly she develops her own photographs using Google Maps, film footage, video, fictional shots and images from her imagination, creating new forms of documentation that touches on central photographic themes such as what is reality? What is fiction? This series inscribes the exploration of subjects such as love, illusion, identity, control and surveillance in visual form.

Explore the work of EVA & ADELE over the last 25 years in their reflective exhibition.


The exhibition space at me Collectors Room in Berlin Mitte is for private art collections, where visitors can find their path to art. On display until the 27th August is the work of artist-couple EVA & ADELE over the last 25 years, under the exhibition title L’AMOUR DU RISQUE. Since 1991 EVA & ADELE have been living together in order to question perspectives, concepts and relationships that are frequently taken for granted. They have created a common conceptual artwork in that, when in the international art world, they must be together, dressed the same and always smiling and define themselves as coming from the future living a radical shared existence to embody their vision for a new definition of gender roles. Their concept of FUTURING displays both courage and audacity in   conveying with energy their ideas to the wherever they appear in the world.

The exhibition therefore explores the concepts which underly the pair’s art and imagery through a comprehensive selection taken from some of their most important groups of work, consisting of various media such as drawing, painting, photography, video, sculpture as well as self-made costumes. These illustrate the transgressive artist existence of EVA & ADELE, the concept also includes objects that have been crafted specifically for the exhibition such as a perfume from Grasse, France and a signed wristwatch by Swatch. A large part of the exhibition focuses on their international work, the extravagant WINGS Costumes from 1992, 1995 and 1997 together with the video works which are based on them and for the very first time all of the costume logbooks will be displayed which consists of 162 sheets! Incredibly within this collection EVA & ADELE have meticulously recorded each outfit a long with its matching pairs of stockings, handbags, umbrellas etc. EVA & ADELE live their performance 24/7 with no beginning and no end every day, proclaiming that ‘Wherever we are is a museum’. This exhibition presents a huge array of their immersive and thought-provoking work, if visiting Berlin before it ends it is definitely worth a visit.

Head over to our app here to find out more!

Discover the intriguing exhibition now on at Museo Nacional de Artes Decorativas until September 2nd


The Museo Nacional de Artes Decorativas located in Madrid is one of the oldest museums in the city and is a captivating place, illustrating the evolution of industrial or “minor arts” such as ceramics, glass and textiles. Beginning life as a research and learning facility rather than for tourism, it now houses around 40,000 pieces with emphasise on 16th and 17th centuries with a significant number of Arabic world items.

Currently the museum is housing the dual exhibition los díez en los campos expandidos. Diseño de producto y poesía visual, until September 2nd. Presented is the work of the Díez formed by Madrid based brothers, the industrial designer Javier Díez and interior designer José Luis Díez in which objects from the field of product design collaborate with pieces of visual poetry. Beginning their careers as designers the brothers developed products which complied with the standard binomial form and function. Later however they started to rehearse with self-commissioned artefacts in order to generate objects linked to visual poetry playing with their forms and meaning. They have employed a dual dissociation of tasks reaching high levels of quality, establishing an isolated and relevant event in the Spanish design scene in which it has not been well received to “artistize” the products or cross disciplinary boundaries until recently. Curated by Juli Capella visitors can explore the two creative facets of the Madrid studio Diez.

Be sure to download out app here to find out more!

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Techstars Paris