CloudGuide's Blog

First 'Modernist Walk'

BY Aina Soler

This Saturday at 11:00 am it will take place the first 'Modernist Walk' at Barcelona organized by the Museu del Modernisme (Modernism Museum). This is the first time that institutions like  La Pedrera, Casa Batlló, Casa Amatller, Casa Lleó Morera, Museu de la Xocolata and Museu del Modernisme collaborate in a free and popular initiative to get to know the Modernism era.

You can preview the tour with our app, check and enjoy it.


Image courtesy of Museu del Modernisme

Museums and Tics in the era of Social Media

BY Azucena Lozano

In a few days, the Digital Culture AC/E Annual Directory, will be shown up to bring the conclusions about the evolution of the digital trends in the world of culture  in Spain. And it's a happy coincidence, as March is devoted in our blog to Museums and TIC's to announce that our Talking on Culture this month will have Najat Tort, a young researcher at the Girona University as our guest, to tell us about her work about Innovation, Turism and TIC 's in Museums of Barcelona.

            At this time, we only can advance that her findings shall not be too different from what the Mobile Survey October 2013 published about the strategies that 175 british cultural institutions deploy within the use of mobil devices, becoming clear once again that Art and Culture trends are getting more and more global.

            Some of the reasons cited by the museums as boosting for the use of these technologies are the posibilities given as providers of complementary contents as well as atractive new experiences  related to the exhibitions. Searching for  new audiences, keeping them well informed and even most important, to wide the access to disabled publics are essential reasons to choose mobile communication. By the other hand, there are walls which make difficult the introduction or implementation of digital channels, some of then as simple as the absence of a wifi access for public visitors in more than 50% of the institutions surveyed or the lack of personal to manage those issues. Strangely enough, budgetary matters are not so important, according to this british report, but the tailoring of the information to the new media and channels in contents as well as tecnologically.

We can't wait to compare this conclusions to what Dra Tort will bring us related to museums in Barcelona, and share it with you all.

Moreover, we are willing to welcome initiatives such as #MuseumWeek, fostered by Twitter to promote museums all around the world like tate, British Museum, Louvre, Museo del Prado or Guggenheim in a challenge to invite cultural institutions to know and talk directly to their audiences. A good way to create communities that this month will be celebrated from Monday 24th to Sunday 30th with a great success, just like in past editions. 

Now the question is Will you join #Museumweek?

CloudGuide attends 4YFN at the Mobile World Congress

BY Azucena Lozano

The Mobile World Congress is one of the most important, global appointment where it happens an huge amount of things, simultaneously. One of them is the 4YFN Four years from now, an event inside The Event focused on innovation in the mobile sector implying as their motto says, disruption in innovation, which is a tautology itself, but anyway,  a must in this case both necessary and suggestive.

4YFN is an arena where start-ups and projects are there under their own leitmotif: How will the transformation of technologies  change our lifes? Organized under three diferent topics DISRUPTED BY MOBILE, INTERNET OF THINGS Y DIGITAL MEDIA, 4YFN is a bowling pot of young talents with great ideas. In our case, CloudGuide is attending relaying on the possibilities of the mobile in the world of culture. Proud to see the work already made but excited about facing what is ready to come...

That's because being a global company, we know that there are, simultaneously, different scenarios with similar problems. In the case of the spanish market, speaking on smartphones and mobile devices, there is a penetration index next to 54% which is the position 15 in the world ranking. Nontheless, there are no good or even many, the difference in qualitative terms is obvious, iniciatives in museums adressed to take a look at this fact as a tool  for their communication strategy. In the international overview, that another win-over.

So we know that there's a long way to run, but we love to be on the this road

TBA21 opens today 1 of the top exhibitions of the season

BY Azucena Lozano

Thyssen-Bornemisza Art Contemporary’s most ambitious thematic exhibition to date, RARE EARTH is an attempt to define the spirit of our age: an exhibition relating myth, identity, and cosmology to current advances in technology.

Considered by Aesthetica Magazine  as 1 of 10 to see exhibitions of the season, which is something we completely agree, features  17 top artist such as Ai Wei Wei, Guan Xiao, Ursula Mayer or Roger Hiorns.

CloudGuide is the official app to this great exhibition which opens today at 7pm followed by After Party at Fluc from 10.30pm.

Congrats TBA21 for another awsome exhibition!

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