CloudGuide's Blog

The Postal Museum: Discover their brand new Audio Guides available on the CloudGuide app!


Have you spotted last weeks big announcement?

We are referring to CloudGuide’s recent collaboration with the Postal Museum and, incase you haven’t heard about it yet, we’re here to give you an update by digging into the topic!

It must be said that this new entry in the community is indeed very special. Their brand new audioguides, available in five different languages (English, French, German, Spanish and Italian) were produced by CloudGuide, and provided to the museum at zero costs thanks to our revenue shared subscription. Feel free to get in touch with us if you want to know more about the possibility of a new revenue stream for your museum!

These specific audioguides include two tours; the first is dedicated to the story of the Postal Museum from its early years until the recent times and the second is focused on the Mail Rail Exhibition, which reveals the surprising and fascinating history of the people that worked underground for almost 80 years. The Postal Museum offers something for everyone, from all backgrounds and of all ages. Visitors even get the chance to immerse themselves in an underground exploration when taking a 15 minute ride through the hidden tunnels.

If you are thrilled to learn the story of the oldest social network of all times this is the perfect moment to make your way to London, download the CloudGuide app (if you haven’t already) and purchase, either at the counter, on their website or directly on your phone, where you will be given unique QR code that will allow you to unlock the audioguides, with no need for any additional devices. Once thats done, all your left to do is to pick your language, press play and enjoy the visit.

Ready for a fascinating trip back in time?

Next stop: Great Britain ! Recent additions to the CloudGuide community!


Happy to announce that this month CloudGuide has welcomed many fantastic institutions in the UK. Geographically speaking we’ve been all over the place, from the main island to Northern Ireland. Get all set with some biscuits and a hot cup of tea to read about our most recent additions to the CloudGuide community!

The Mary Rose Museum: Let’s start in the deep South, with the city of Portsmouth! There you’ll have the chance to find out more about the “Mary Rose”, Henry VIII's flagship and the dubious sinking of the 16th century Tudor navy warship.

The Roman baths: a popular, exquisite and photogenic historical site characterized by natural thermal baths located in the South West of England, in the Somerset county. Every year this tourist attraction and World Heritage site receives more than one million visitors a year, all looking for a day immersed in culture in the best preserved Roman remains in the world.

Afterwards don’t forget to check out the beautiful collection of historic dresses at the Fashion Museum and the Victoria Art Gallery, located close by the famous Pulteney Bridge.

The Serpentine Gallerieslet’s head to London now, specifically at the Kensington Gardens, Hyde Park. Right where visitors can discover the Serpentine Gallery and Serpentine Sackler Gallery, two impressive contemporary art galleries. The gallery’s two exhibition spaces have both gained global reputation of absolute excellence showing an incredible range of works from immerging artists, sculptors, designers and painters.

Benjamin Franklin Housecurious to find out more about one of the Founding Fathers of the United States? Stay in London and head to 36 Craven Street where you’ll find his last surviving home when you visit the dynamic museum and educational facility.

The Beatles Story: “In the town where I was born, lived a man who sailed to sea, and he told us of his life in the land of submarines…” if you are able to continue singing the lyrics to this song don’t miss the chance to book a ticket to Liverpool to visit the museum dedicated to the immortal Beatles!

National Football Museum: with more than 2,500 items displayed, this one became the biggest museum dedicated to football. It’s a dream come true for every worldwide fan! Ready for a pit stop in Manchester?

York Minster: direction York! Check out first hand the gorgeous medieval cathedral, one of the must-see’s in the city, characterized by a history that goes back to the 7th century.

Belfast Zoo: Time to fly to Belfast where visitors have the pleasure of discovering more than 120 different species of animals that call Belfast Zoo their home. Discover more during your walk inside the park with the guided tour, available on our CloudGuide app.

Have a jolly good British time everybody and make sure to download the CloudGuide app (available on your smartphone and free of charge) to discover the fantastic tours, exhibitions and guides the next time you visit these cultural insitutitons

CloudGuide is an official Digital Partner of #MuseumWeek 2019!


If you are a museum enthusiast like us, you’ll be pleased to know about our digital partnership this year with #MuseumWeek, the worlds biggest social media event around cultural institutions. Last year more than 5000 cultural institutions across 120 countries took part in the initiative, and 2019 is looking even better!

Thousands of museums, galleries, science centers and cultural institutions worldwide are invited to celebrate culture over 7 days, 7 themes, 7 hashtags between May 13th – May 19th 2019. This is a fantastic opportunity for institutions to organize special events online and/or offline in order to engage their visitors in fun and educational cultural experiences and activities.

The theme for this year’s sixth edition, and the fil rouge of the event, will be: #WomenInCulture, in order to celebrate the worldwide movement and the role of women in culture yesterday, today, and tomorrow. This means, that in addition to the daily hashtags, all cultural institutions are encouraged to share publications around the #WomenInCulture hashtag throughout the week. The remaining themes include: #SecretsMW (Tuesday, May 14th), #PlayMW (Wednesday, May 15th), #RainbowMW (Thursday, May 16th), #ExploreMW (Friday, May 17th), #PhotoMW (Saturday, May 18th) and #FriendsMW (Sunday, May 19th). If you want more info, you can check out the program on the #MuseumWeek website here .

In light of this year’s inspiring theme, CloudGuide will be creating a special #MuseumWeek profile available on our app throughout the week for all of our global users. Everyday users will have the chance to discover 7 guides based on the hashtag of the day and on the main theme for 2019; #WomenInCulture. The content itself, will be coming directly from institiutions in the CloudGuide community in order to encourage international visibility as well as offering more interest to their visitors.

We are looking forward to sharing this fantastic worldwide movement on CloudGuide’s social media accounts, where we’ll provide you lots of stories about empowering women in culture, art, innovation and so much more. 

Get ready, #MuseumWeek is on its way!

Ulster Museum: A dip into Irish art & history!


Welcome to Northern Ireland, land of beautiful cliffs, cozy pubs and cool museums! Our protagonist for today is the Ulster Museum in Belfast.

The building itself can be found in the university area of the city, situated in the beautiful botanical gardens. When exploring this museum, visitors will travel through time: they’ll face a Edmontosaurus dinosaur skeleton, a polar bear and even military uniforms from Modern History. They can touch a piece of Irish rock coming from almost 1,800 million years old or get lost in the vast collection of fossils, pottery and ceramics.

When you do make your way to the largest museum in Northern Ireland, make sure to have the CloudGuide app downloaded and ready – because the brand new tour ‘ A Young Persons guide to the Ulster Museum” is now available! This special tour is composed of objects, carefully selected by people between the ages of 16 and 25, as part of the project “Reimagine Remake Replay” which is funded by National Lottery’s Heritage Fund. A project designed to engage young people with museums using the latest technologies and museum collections #reimagineremakereplay.

In addition to the permanent collection, the Ulster Museum currently have three temporary exhibitions on display: “Elements¨, dedicated to all the science enthusiastics (available until February 2020), “Fashion & Feminism” (available until June 2019) and “Making Her Mark” (available until October 2019), both focused on women in the fields of fashion and painting.

Visitors play a key role at this museum, in fact, various activities are offered in order to increase the learning factor for every museum visitor. From talks to workshops, from arts to science, everybody (children and adults) are invited to experiment throughout the several areas of the building.

Thanks to the variety that the Museum offers and to its ability to link the past and the contemporaneity, the Ulster Museum was also included in the international coalition of “Sites of Conscience”, the global network initiative that connects past struggles to todays movements for human rights.

If all of this wasn’t enticing enough, the Belfast Museum is also holding a very special piece currently on display. Are you part of the GOT (Game of Thrones) fanclub? Well if you do fall into that vast majority of people today then you’ll want to see this: a 77-metre long Bayeux style tapestry representing the recap of all seven seasons of Game of Thrones, no worries they are keeping some room for the last one – which will be added in June!

Ready for a trip to Northern Ireland? Download the CloudGuide App and you are good to go!

Belfast Zoo: a closer look into over 120 different animal species!


Do you remember the movie “Zoo”? The historical British film released in 2018 based on the real story of a baby elephant saved during a raid in the First World War?

Well that Zoo was actually based on the ‘Belfast Zoo’ in Northern Ireland – and also based on the brand new addition to the CloudGuide community!

Its journey began in the early 1900’s, a time when the Belfast City Council had their focus set on installing a tram line to promote the local area. In addition, was the creation of a playground and pleasure garden in the hopes of encouraging day trips outside the city center. The garden turned out to be such a great success that after a few years, in 1934, the corporation decided to install a zoological collection on site.

Time did the rest, and what once consisted of 12 acres of land (almost 5 hectares) transformed into the 55 acres (more than 22 hectares) we can now discover onsite today. Visitors have the pleasure of discovering more than 120 different species of animals that call Belfast Zoo their home.

This attraction is considered to be one of the oldest in Northen Ireland, and is now considered to be one of the leading and award winning visitor attractions in the country!

The Zoo is focused on offering a great educative experience and assuring visitors the well being and great amount of care that is put into the animals hosted onsite. They address a particular attention to all the endangered species, organizing different campaigns for the purpose of raising funds for the animals and their natural habitats.

So for all families, animal lovers and enthusiats don’t miss out on the chance of taking your own daytrip to the Belfast Zoo next time you find yourself in beautiful Northern Ireland. When you get there, remember to download the CloudGuide app to accompany you throughout your visit so you can learn all their is to know about the animals and their habit in our interactive tour!

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