CloudGuide's Blog

CloudGuide users can now discover the wonderful world of the Miniatur Wunderland !

CloudGuide

CloudGuide is very excited to welcome Miniatur Wunderland to collaborate with us! This wunderful attraction was built by Frederick and Gerrit Braun, two brothers from Hamburg, Germany. Inspired by childhood nostalgia, the brothers made it their mission to build the world’s largest model railway and create a world that would allow men, women and children to dream and be amazed.

The attraction is based in the historic warehouse district in Hamburg, the hometown of the Braun brothers and a key location in Minatur Wunderland. It took 500,000 working hours, a space of 1300m2 and a team of designers, technicians and craftspeople to build this tiny world, which expands through eight sections inspired by different countries including Scandinavia, USA and even the fictional town of Knuffingen. The largest of the Theme Worlds is Scandinavia which stretches a huge 300m2, where you can find highlights such as Wunderland’s biggest structure, the Storebælt bridge, and the elaborate Egeskov Castle. The smallest is Venice which covers only 9m2 but showcases many well-known landmarks such as Doge’s Palace, a jewel of Venetian architecture and an impressive example Wunderlandian architecture.

Apart from Venice which stands alone, the Theme Worlds are all connected by 13km of train track, meaning Wundrlandians and visitors alike can take a journey through the Rocky Mountains and end up in the snowy landscapes of Switzerland in the same day. The technical aspect of Wunderland is just as impressive as the aesthetics. It contains thousands of minute electrical mechanisms and moving parts such as fire engines racing through streets, pigeons flying through squares and gondolas bobbing in the Venice canals, many of which are controlled by push buttons, meaning visitors can actively participate in the day to day life of Wunderland.

CloudGuide can help you to squeeze every drop of wunder out of this experience. We work with museums, galleries and tourist attractions all over Europe with the aim of enhancing the visitor’s experience to make your day enjoyable, memorable and educational. By downloading CloudGuide you can see all the information you’ll need to know about the attraction before you arrive, such as exact location, opening times, accessibility, offers for big groups and travel packages (Miniatur Wunderland has some great deals!) and there’s even a direct link to the website’s ticket page so you can buy there and then. Once inside the attraction you’ll also be able to use our maps to guide you through all eight of the Theme Worlds, with information about each stop along the way. CloudGuide also encourages you to really personalise your experience with a function that allows you to share your opinions, send a postcard and even play a scavenger hunt at the end to test everything you’ve learned and win prizes like discounts in the attraction’s shop!

This truly is an enchanting attraction for people of all ages, so why not hop over to Hamburg and allow CloudGuide to whisk you away on a magical adventure through Wunderland. Download the CloudGuide app and discover the wunderful world of the miniatur wunderland.



CloudGuide part of the Techstars Paris Class of 2018.

CloudGuide

CloudGuide is thrilled to announce that we are now officially a Techstars backed company! This accelerator company invests in founders to help them ‘Do More Faster’. Each year, they choose over 300 companies to join their three month mentorship-driven accelerator, investing $120K and providing hands-on mentorship and access to the Techstars Network for life. Therefore, this is a huge opportunity for CloudGuide to grow!

Techstars provide founders with the opportunity to work alongside the 10 other companies in their program in order to take their business to the next level with the help of the industry’s most talented mentors who guide them through the steps of boosting their startup. Being a part of this amazing program and having guidance from the Techstars Managing Director and Program Manager will open doors for entrepreneurs and lead them down the path to success. One entrepreneur who was mentored by Techstars states that “having the Techstars badge creates a lot of confidence in the market that you’re a real company, a real entrepreneur”. In a start up in can be hard to find your feet and establish yourself in a huge global market, so having this seal of approval from Techstars is a huge deal and really allows each startup to shine and find their way on their own.

This is so exciting for CloudGuide because it means that we will become more visible and more stable. With Techstars the focus is on the community - growing together and helping each other by sharing skills, advice and experience. We will be part of the Techstars community for life which will give us access to over 1,500,000 founders, investors, mentors, and industry leaders, allowing us to expand our network and grow our business.

It really is a huge honour to be one of the 11 companies to collaborate with Techstars this year and we cannot wait to start seeing the results.

Watch this space!



New Technologies: changing the way we learn.

CloudGuide

Here at CloudGuide we are getting very excited for the Avant-Garde LAB event in Moscow coming up very soon!

The event is a series of open and closed lectures held at the Curator School in the Avant-Garde Centre of the Jewish Museum in Moscow, Russia. The event will run from September 9th to 30th 2018. It will be covering a range of arts and cultural subjects, particularly focusing on the Curator School’s main topic for this year, New Museum Technologies.

One of CloudGuide’s very own Business Developers, Edward Meyrick, will not only be representing us by attending the event but by speaking at it too. On September 16th, sandwiched between lectures by two great Russian experts, Edward will give a lecture that will be open to students and the public alike - basically anyone who’s interested in art and technology!

Edward has been working with leading tech companies for over 15 years and has developed a real passion and deep understanding of how tech can transform and enhance peoples lives. Inspired by his two daughters, Edward is now working with CloudGuide to combine this passion with the travel sector, focusing on education and the preservation of cultural heritage for our future generations. His work is specifically geared towards overcoming the challenges of educating and engaging a younger audience and how new technologies can help institutions to achieve this. Edward will be discussing how museum organisers are now using dedicated media devices to build engaging content around their exhibits and, therefore, educating and informing visitors in more exciting and entertaining ways.

One feature of our app that is particularly effective in this area is the Play function that CloudGuide offers. We can tailor a game to the institution, transforming the guides and tours into highly engaging & targeted experiences for the audience. We offer three different types of games: scavenger hunts where the participants must hunt for clues and answer challenges within a set time; iBeacon Mystery Quests where visitors must find the hidden treasures inside the institution and once found, the iBeacon will send a signal to unlock the challenge; and quizzes and word guessing, which are the perfect tool to check what visitors have learnt through their visit. We work with the institutions to make the game as engaging and exciting as possible and as an incentive to get involved there’s even the possibility of winning prizes such as discounts in the institution’s shop or vouchers for another visit. This gamification tool is a great and easy way for institutions to present content to their visitors in the most entertaining form possible, while creating an educational environment through diverse, stimulating experiences. Edward will explain all of this in the lecture and will show how great this gamification feature really is.

Edward will present this topic through a case study that CloudGuide conducted with the Mazza Children’s Museum in Ohio, for whom we provided a mobile app to enhance their visitors’ experience and to engage more effectively with their younger audience. The Mazza Children’s Museum found the app - especially the play function - very effective as they received higher user ratings and quickly became a market leader. The lecture will focus specifically on the processes and tools the Mazza Children’s Museum used to find out these best practices and how institutions of all sizes and budget can follow in their footsteps with the help of CloudGuide.

This event is a wonderful opportunity for people to learn about art and technology, for museums to find out more about how technology can enhance their visitors’ experience, and for CloudGuide to share with you all the exciting work we’ve been doing. We’re looking forward to seeing you there!

 



Who's ready for the 38th edition of the Berlin 'Long Night of Museums'?

CloudGuide

If your in Berlin this Saturday evening, then don’t miss the open invitation to explore Berlin’s art, culture, and history in a unique way - after dark. Take advantage of the once a year event to discover the wonderful display’s this city has to offer.

The Long Night of Museums event started in 1997 and in 21 years, has now grown to include more than 80 museums, excited to open their doors this upcoming weekend. This includes some of Berlin’s finest institutions, all ready for a night time tour of art, history, architecture, science and technology. Not only will visitors have the opportunity of discovering these museums through specially tailored guided tours but in addition, enjoy a variety of more than 800 events. If you enjoy art, Music, dance, literature, performances, films, photo projections, sound collages or sound installations, then you are guaranteed to enjoy yourself this saturday night. If this is not enough reasons to buy a ticket today, then I don't know what is.  All you need to do is show up at your favourite museum, gallery or event, get a programme and map, and start exploring.

Did we mention that this fantastic night can be enjoyed by purchasing just one single ticket? And that many of these participating institutions are also available on the CloudGuide app? Now that you know, gather your family and friends for a night of fun, art, entertainment and culture.



Don’t miss out on the immersive exhibitions at C/O Berlin Foundation on until September!

CloudGuide

The charitable foundation C/O Berlin is an exhibition venue for photography and visual media, displaying the work of renowned artists and supporting children, youths and adults on their journeys of discovery though today’s visual culture. Founded by a photographer, designer and architect in 2000 the foundation has developed into a unique institution that has achieved widespread public acclaim, offering a cultural programme with international standing. At present the foundation is hosting three temporary exhibitions, running until September 23rd, that should not be missed! Uncover the finer details in our app here!

Wim Wenders – Instant stories

Wim Wenders is a German award-winning director, filmmaker and artist whom is regarded highly in contemporary German film and is considered a pioneer of New German Cinema. Between the 1960s and early 1980s Polaroids were Wenders’ visual notebook, capturing thousands of exclusive personal shots from a variety of settings such as film sets, portraits of celebrities, friends and his travels around the globe. The insightful exhibition, Wim Wenders – Instant stories, presents a selection of around 240 Polaroids from his collection and is making it’s first and only stop at C/O Berlin! Accompanying the exhibition will be pieces from films in which Wenders used instant photography as part of the film narrative. Wenders’ work has been displayed worldwide in multiple museums and in 2012 he and his wife founded the Wim Wenders Foundation in Dusseldorf. The exhibition is presented in collaboration with said foundation and The Photographers Gallery London.

The Polaroid Project

Polaroids allow us to capture those natural and spontaneous moments in time within an instant, the charm of this and the speedy processing of the photos made Polaroids incredibly popular. World-renowned artists experimented with them and thus shaped an era through their interpretation of instant photography. The Polaroid company was founded in Boston in 1937 by physicist Edward Herbert and the brand plays a significant role in photographic and cultural history, despite the move toward digitalisation and Polaroid’s eventual insolvency. The brand has returned under the name The Impossible Project with products rebranded as Polaroid Originals indicating the comeback of instant photography. The C/O Berlin is presenting the exhibition The Polaroid Project which explores the phenomenon of the Polaroid and a unique look at collections in the US and Europe, including pieces from David Hockney, Robert Rauschenberg, Chuck Close, Guy Bourdin and more. Discover the different approaches artists such as Andy Warhol used and their experimentation with camera’s, ranging from the classic SX-70 to large-format Polaroids used to create interior details, landscapes and still-lifes.

Stefanie Moshammer. Not just your face honey

The winner of the 2018 C/O Berlin Talent Award, Stefanie Moshammer, was born in Vienna in 1988 and her work is now being displayed in the solo exhibition Stefanie Moshammer. Not just your face honey. Moshammers photographs are intriguing and captivating, using different media that highlights the complexity of our contemporary perception. Fascinatingly she develops her own photographs using Google Maps, film footage, video, fictional shots and images from her imagination, creating new forms of documentation that touches on central photographic themes such as what is reality? What is fiction? This series inscribes the exploration of subjects such as love, illusion, identity, control and surveillance in visual form.



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