BY Aina Soler
CloudGuide is excited to announce the launching of its new feature, which allows its users to send Museum Selfies and Postcards from the mobile app.
As we all know, technology has revolutionized the way society engages on a day-to-day basis. The self-portrait of the digital age, the selfie, has changed the way we connect with museums and cultural attractions from around the world. Nowadays, there is rapid growing preference for online conversation to be communicated through images rather than words, and museums are embracing this. With selfies becoming the latest form of self-expression, museum selfies have followed the trend and grown in popularity. CloudGuide wants to go one step further by engaging museum visitors and allowing them to take selfies while at the same time, seeking out additional information about the exhibition.
Integrating selfies and postcards, CloudGuide aims to change how cultural institutions currently use technology. From now on, visitors will be able to send real postcards with the images of the site, exhibit selfies, to their beloved ones, sharing experience, having fun and learning at the same time. On the other hand, institutions should embrace the fact that selfies have become part of the museum-visiting experience and use this phenomenon to push the educative path of personalised guided tours inside of the app, boost connection with their visitors and get to know them better through analytics.