CloudGuide's Blog

CloudGuide launches a brand new feature!

BY Aina Soler
CloudGuide

CloudGuide is excited to announce the launching of its new feature, which allows its users to send Museum Selfies and Postcards from the mobile app.

As we all know, technology has revolutionized the way society engages on a day-to-day basis. The self-portrait of the digital age, the selfie, has changed the way we connect with museums and cultural attractions from around the world. Nowadays, there is rapid growing preference for online conversation to be communicated through images rather than words, and museums are embracing this. With selfies becoming the latest form of self-expression, museum selfies have followed the trend and grown in popularity. CloudGuide wants to go one step further by engaging museum visitors and allowing them to take selfies while at the same time, seeking out additional information about the exhibition.

Integrating selfies and postcards, CloudGuide aims to change how cultural institutions currently use technology. From now on, visitors will be able to send real postcards with the images of the site, exhibit selfies, to their beloved ones, sharing experience, having fun and learning at the same time. On the other hand, institutions should embrace the fact that selfies have become part of the museum-visiting experience and use this phenomenon to push the educative path of personalised guided tours inside of the app, boost connection with their visitors and get to know them better through analytics.



CloudGuide begins a new collaboration with Liège new museum, La Boverie.

BY Aina Soler
CloudGuide

We are very happy to announce that CloudGuide has been chosen by the City of Liège (Belgium) as the digital platform for its new Museum of Fine Arts, La Boverie. Named after its surrounding park, the museum will be housed in a former building of the 1905 world exhibition. 

Its opening was highlighted by the first of several annual exhibits of international masterpieces curated by the Louvre. The inaugural exhibition, entitled 'In the Open Air', was chosen to illustrate the strong link between the museum and its surrounding park. This show outlines, based on a chronological journey of 100 works, the emergence and gradual development of painting in the open air, from the 18th century to today.

La Boverie will start using iBeacon technology in order to provide visitors with a unique museum experience. Throughout the museum, more than 60 iBeacons are placed next to the works of well-known painters such as - Claude Monet, Paul Signac, Pablo Picasso, Paul Gauguin, Marc Chagall. The information about the artwork will automatically be displayed on the visitor's smartphone thanks to Bluetooth connection. This would enhance the visit and engage users with the most prominent works of art. La Boverie is very excited to start a colaboration with CloudGuide offering a great value experience to its visitors.



CloudGuide at the SXAméricas StartUp Pitch Competition!

BY Aina Soler
CloudGuide

CloudGuide among the finalists for the inaugural SXAméricas StartUp Pitch Competition at SXSW, Austin

CloudGuide has been selected as a finalist in the SXAméricas StartUp Pitch Competition at SXSW, a pitch contest where 10 selected startups have shared their ambitious projects with the international audience.

SXAméricas Startup Summit is part of the South by Southwest® (SXSW®) Conferences & Festivals, which hosts events devoted to music, films and emerging technologies. From March 11th through March 15th, companies from all around the world have attended events, shared innovative ideas, meeted investors and tried to create new partnerships in Austin (Texas).

CloudGuide has been represented the inaugural SXAméricas Startup Pitch Competition by Olga Plets, its Cofounder and CEO. CloudGuide has got a chance to get introduced to a wide range of companies, press, investors and the international community. The Cofounder has also attended multiple networking events and valuable sessions given by high-profile speakers involved in the world of technology and creative industries.



CloudGuide one of the most prominent 4YFN startups at the MWC!

BY Aina Soler
CloudGuide

As part of MWC, it is organized in Barcelona 4 Years From Now (4YFN), the business platform created to promote the growing community of technological startups with a global scope which is emerging in our country.

In order to help creating relationships between startups, investors and companies, 4YFN this year doubled its surface compared to the previous year, and has a large number of activities organized around three main themes: Disrupted by Mobile, Internet of Things and Digital Media.

CloudGuide has become one of the 31 startups gathered by ICEX and we have come to the meeting to show our app. In the pictures you can see our stand, our Chief Marketing Officer & Co-Founder being interviewed by RTVE and also our Chief Technology Officer during one of his pitches showing our app to potential investors.

We expect to take advantage of this great opportunity and we hope to come back next year with more experience, but with the same enthusiasm!



Great news from Brussels

BY Aina Soler
CloudGuide

The Atomium is the most visited monument of Brussels. Yearly more than 600.000 people visit the 165 billion times enlarged iron crystal. Created in 1958 for the World Fair, this building stays until today Belgium’s landmark. At 102 meters high you’ve got a beautiful view over Brussels and the nearby royal park. The nine connected hemispheres house permanent and temporary exhibitions.

We are very proud to announce that this month, the Atomium will start using CloudGuide to let their visitors explore the inside. Since the Atomium building is entirely made of steel, it acts as a Faraday cage and prevents any mobile connection. Fortunately, CloudGuide has an offline option and it came out as the most suitable solution to overcome this shortcoming. From now on, the app will be used by many of the visitors attending daily to the Atomium.