CloudGuide's Blog

Another astounding contemporary exhibition at the MAK in Vienna: “Sagmeister & Walsh: Beauty.


Stefan Sagmeister and Jessica Walsh offer an engaging multimedia exhibition for the pleasure of beauty. The exhibition spreads across the entire MAK premise, investigating why people feel attracted to beauty, how they can handle it, and which positive effects beauty can have.

Almost throughout the 20th and 21st centuries, beauty has had rather a negative connotation in the design discourse. Sagmeister & Walsh oppose this antipathy with impressive arguments and make beauty a central and functional aspect of appealing design. The exhibition plays with all of the visitors senses and clearly shows that beauty is more than just a superficial strategy.

Sagmeister & Walsh use examples through graphics, product design, architecture and urban planning to demonstrate that beautiful objects, buildings and strategies not only make things more enjoyable, but actually work better, and that the form does not just follow the function, but in many cases, is the function itself.

The centerpiece of the exhibition is the Sensory Room, designed together with Swarovski. A sensually designed white cube that invites you to enter a room filled with thousands of Swarovski crystals in an ornament designed by Sagmeister & Walsh. Inside, the visitors – wrapped in fog – encounter constantly changing colours of the sunset accompanied with citrus scents and an acoustic backdrop of the song of the Malaysian tree frog.It is an incomparable experience of beauty, that leaves you with a peaceful and tranquil feeling.

Sagmeister & Walsh answer the question: “What is beauty?” with facts.  Beautiful things have a direct effect on our dopamine receptors and on our feelings, meaning that beautiful design can indeed be perceived as effective. Let yourself be enchanted by the stupefying exhibition: Beauty, on display until March 31st and uncover the finer details on our app.

ANTARCTICA. An Exhibition on Alienation.


“Without alienation there is no art, and ultimately it is only art that prevents total alienation.” Theodor W. Adorno.

Alienation has always been a dominant concern for sociologists and philosophers: the alienation of man from society through individualization, alienation from nature through urbanization, alienation from work through mechanization. No wonder artists started to deal with this concern too, by analyzing the role of art in and for society.

Already the name of the exhibition, “Antarctica”, refers, metaphorically to alienation: to feel cold means to feel deeply alienated.

The concept relates to a sketch of a possible motion picture noted by Michelangelo Antonioni in the 1960s: “The glaciers of Antarctica are moving in our direction at a rate of three millimeters per year. Calculate when they’ll reach us. Anticipate, in a film, what will happen”.

It is a condensed image for a life in which genuine feelings are buried beneath a glacier of rigid convention. Nothing else than a new form of alienation which developed as a consequence to the protest against “social coldness” and against the “rigidification” of the middle-class society in the 1960s: coldness and rigidity are replaced by liquefaction and dynamism - alienation, however, remains in the now self-optimizing society.

This is exactly the framework in which the exhibition “Antarctica” sets foot: a “relationship based on the absence of a relationship.”

Showing many contemporary artworks, the exhibition explores how the term “alienation” functions in our world today. The works look at the interplay between identity and dis identity, and the disunion of person and role prompted by the awareness of self-alienation in modernity, as well as the (ostensible) absence of alienation from today’s “new workplaces”.

The exhibition also addresses the following question: What other forms of relationship to the self and to the world do we need? Before we can even begin to create something like a space supportive of self-determination and self-realization?

This captivating and inspiring exhibition is on display until February 17th 2019 at the Kunsthalle in Vienna at their MuseumsQuartier site; discover all you need to know when you download the Cloudguide app !

An exhibition able to stimulate environmental awareness


In the everyday life we are continuously confronted with environmental themes, but the occidental culture is still a bit immune in this concern. Or better, we know how we should behave best, but we don’t always do it. We know we should recycle and try to waste as little as possible, we know we should save water, we know we should buy only certificated goods and we know we should try to use eco-friendly products. The thing is, even though problems are undeniable, we try to ignore them.  

The new exhibition of the Modern Art Oxford, Future Knowledge, fits exactly in this schema. Different artists, designers and thinkers come together to offer fascinating and different creative responses to environmental concerns.

Lucy Kimbell, Tania Kovats, Eline McGeorge and Rachel Sussman are showing their best works, with the aim to raise the awareness of the effects of climate change. It is a union of different thought-provoking artworks, prototypes and projects, which go from domestic wallpaper that changes color in response to air pollution, to a large sculpture “lung” made from a pioneering organic building material. The whole exhibition is an answer to the question how artistic inquiry and creative ecological design might generate new perspectives on climate change.

The exhibition opens with a floor drawing, the remains of the marks of Eve Mutso’s pointe shoes as she performed on the evening of the preview party. This drawing is reflecting on the interconnectedness of all living beings over vast timescale. From there on you can first admire all the artworks of the different artist and further on get in touch with environmental innovations, revealing new site-specific methods for understanding our domestic and local relationships to systems of production, systematic waste and inadvertent pollution.

To conclude, the last room is used as a public studio, where events are organized and people can come together to discuss the themes they have seen in the museum.  It is a place where questions are asked, ideas are shared and future possibilities imagined. Discover all you need to know when you download the CloudGuide app !

CloudGuide users can now discover the wonderful world of the Miniatur Wunderland !


CloudGuide is very excited to welcome Miniatur Wunderland to collaborate with us! This wunderful attraction was built by Frederick and Gerrit Braun, two brothers from Hamburg, Germany. Inspired by childhood nostalgia, the brothers made it their mission to build the world’s largest model railway and create a world that would allow men, women and children to dream and be amazed.

The attraction is based in the historic warehouse district in Hamburg, the hometown of the Braun brothers and a key location in Minatur Wunderland. It took 500,000 working hours, a space of 1300m2 and a team of designers, technicians and craftspeople to build this tiny world, which expands through eight sections inspired by different countries including Scandinavia, USA and even the fictional town of Knuffingen. The largest of the Theme Worlds is Scandinavia which stretches a huge 300m2, where you can find highlights such as Wunderland’s biggest structure, the Storebælt bridge, and the elaborate Egeskov Castle. The smallest is Venice which covers only 9m2 but showcases many well-known landmarks such as Doge’s Palace, a jewel of Venetian architecture and an impressive example Wunderlandian architecture.

Apart from Venice which stands alone, the Theme Worlds are all connected by 13km of train track, meaning Wundrlandians and visitors alike can take a journey through the Rocky Mountains and end up in the snowy landscapes of Switzerland in the same day. The technical aspect of Wunderland is just as impressive as the aesthetics. It contains thousands of minute electrical mechanisms and moving parts such as fire engines racing through streets, pigeons flying through squares and gondolas bobbing in the Venice canals, many of which are controlled by push buttons, meaning visitors can actively participate in the day to day life of Wunderland.

CloudGuide can help you to squeeze every drop of wunder out of this experience. We work with museums, galleries and tourist attractions all over Europe with the aim of enhancing the visitor’s experience to make your day enjoyable, memorable and educational. By downloading CloudGuide you can see all the information you’ll need to know about the attraction before you arrive, such as exact location, opening times, accessibility, offers for big groups and travel packages (Miniatur Wunderland has some great deals!) and there’s even a direct link to the website’s ticket page so you can buy there and then. Once inside the attraction you’ll also be able to use our maps to guide you through all eight of the Theme Worlds, with information about each stop along the way. CloudGuide also encourages you to really personalise your experience with a function that allows you to share your opinions, send a postcard and even play a scavenger hunt at the end to test everything you’ve learned and win prizes like discounts in the attraction’s shop!

This truly is an enchanting attraction for people of all ages, so why not hop over to Hamburg and allow CloudGuide to whisk you away on a magical adventure through Wunderland. Download the CloudGuide app and discover the wunderful world of the miniatur wunderland.

CloudGuide part of the Techstars Paris Class of 2018.


CloudGuide is thrilled to announce that we are now officially a Techstars backed company! This accelerator company invests in founders to help them ‘Do More Faster’. Each year, they choose over 300 companies to join their three month mentorship-driven accelerator, investing $120K and providing hands-on mentorship and access to the Techstars Network for life. Therefore, this is a huge opportunity for CloudGuide to grow!

Techstars provide founders with the opportunity to work alongside the 10 other companies in their program in order to take their business to the next level with the help of the industry’s most talented mentors who guide them through the steps of boosting their startup. Being a part of this amazing program and having guidance from the Techstars Managing Director and Program Manager will open doors for entrepreneurs and lead them down the path to success. One entrepreneur who was mentored by Techstars states that “having the Techstars badge creates a lot of confidence in the market that you’re a real company, a real entrepreneur”. In a start up in can be hard to find your feet and establish yourself in a huge global market, so having this seal of approval from Techstars is a huge deal and really allows each startup to shine and find their way on their own.

This is so exciting for CloudGuide because it means that we will become more visible and more stable. With Techstars the focus is on the community - growing together and helping each other by sharing skills, advice and experience. We will be part of the Techstars community for life which will give us access to over 1,500,000 founders, investors, mentors, and industry leaders, allowing us to expand our network and grow our business.

It really is a huge honour to be one of the 11 companies to collaborate with Techstars this year and we cannot wait to start seeing the results.

Watch this space!

Supported by

Booking Booster
European Commission Seal of Excellence
Ministerio de Educación, Cultura y Deporte
Techstars Paris