Audience studies

CloudGuide uses Big Data technology to provide critical insights and analytics.

A well-conceived analytical report unveils the ways in which the institution succeeds in delivering their mission of digitalization and visitor commitment, and allows the management and other departments to make decisions based on real data. The ability to segment the audience and the knowledge on what content is more appreciated by visitors allows organizations to more insights and discover behavioural patterns. All of this with the same objective: more visitors, and more happy visitors.

CloudGuide has developed automatic algorithms that analyze the way users use the smartphone application and how they move around. Respecting privacy, these statistics are anonymized and collected into our central database. From there, we can generate reports per institution, for a group of institutions on request of governments and holdings, or a global report that show general trends in the industry.