Press releases

CloudGuide: From Museum Selfies To Educative Cultural Experience

SPAIN – Nov. 11, 2016

From now on, CloudGuide users will be able to send museum selfies and postcards from the app while enjoying official guided tours inside of leading cultural institutions.

Barcelona, November 2016 – CloudGuide, an interactive app for art lovers and tourists and a virtual platform for cultural institutions and tourist attractions such as museums, galleries and monuments, announces the launching of its new feature which allows users to send Museum Selfiesand Real Postcards from the mobile app.

As we all know, technology is changing the way people engage with museums and cultural sites. Visitors’ selfies have grown in popularity for all the biggest tourist attractions and museums.  CloudGuide wants to go one step further by engaging museum visitors and allowing them to take selfies while enjoying additional information about the exhibition.

Integrating selfies and postcards, CloudGuide aims to change how cultural institutions currently use technology. From now on, visitors will be able to send real postcards with the images of the site, exhibit selfies, to their beloved ones, sharing experience, having fun and learning at the same time. On the other hand, institutions should embrace the fact that selfies have become part of the museum-visiting experience and use this phenomenon to push the educative path of personalised guided tours inside of the app, boost connection with their visitors and get to know them better through analytics.

We are very excited to finally launch this feature,”said Olga Plets, Co-founder & CEO of CloudGuide, “Our customers will benefit immensely from this feature as they will now be able to provide an educative and social experience to their visitors with the CloudGuide App and the Museum Selfie Feature. This will result in enhancing the visitor's experience and engaging the user in the most exciting way. It’s time to blend the latest social media trends with timeless culture!”

About CloudGuide

CloudGuide is now the fastest growing cultural network in the world linking more than 220 institutions, museums, galleries, monuments and cultural organizations throughout 12 different countries. CloudGuide is a global platform uniting Thyssen-Bornemisza (Vienna), Fundació Joan Miró (Barcelona), MOCA (New York), Kew Gardens (London), La Boverie (Liege), Atomium (Brussels), Jewish Museum (Berlin) and Modern Art (Oxford) and other great cultural heritage institutions.

CloudGuide offers a single app for all cultural institutions and tourist attractions of the world with official content and a high focus on interactivity, fun and social integration. Through its cutting-edge technology such as iBeacons integration, features for the youngest visitors, social integration and multimedia guides functionality, CloudGuide provides a highly interactive visiting experience and boosts communication between cultural institutions and their visitors. Supported by the European Union. To learn more about CloudGuide, please visit or contact us at


Cristina Pérez Ferrer

Chief Marketing Officer


Mobile (ES) +34 932 200 042

Telephone (ES) +34 932 200 040

Telephone (US) +1  646 751 8424

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Micello and CloudGuide Partnership Announcement

SPAIN – Oct. 28, 2016

We are excited to announce our partnership and integration with Micello. With this integration CloudGuide brings Indoor Maps to a whole new level. From now on CloudGuide users will be able to access premium indoor maps of museums, art galleries, monuments, parks and other institutions thanks to Micello, a worldwide leading company providing indoor maps and navigation data.

Micello is an award-winning company building the world's largest collection of indoor maps; which includes places like shopping malls, airports, college campuses, hospitals, museums, business campuses, conferences, and many more. Micello’s products include a global maps databasedeveloper platform and SDKs, and a marketplace of integrated solutions. In the last few years, Micello has generated indoor maps for over 25,000 venues around the world. 

With Micello indoor maps integrated into the CloudGuide platform visitors can enjoy a whole new visiting experience. 

"Our customers will benefit immensely from this integration as they would now be able to provide a practical and social experience to their venue visitors using Micello indoor maps," said Olga Plets, Co-founder & CEO of CloudGuide.

"Working with CloudGuide will enable us to expand our reach into museums and art galleries all around the world. This will enable visitors to locate themselves indoors as well as find great works of art and artifacts directly on a Micello indoor map," said Ankit Agarwal, CEO of Micello.

If you'd like to know more about the partnership, please don’t hesitate to contact us.

CloudGuide begins a new collaboration with Liège new museum, La Boverie.

SPAIN – May 5, 2016

Barcelona –  5th May 2016 –  CloudGuide has been chosen by the City of Liège (Belgium) as the digital platform for its new Museum of Fine Arts, La Boverie. Named after its surrounding park, the museum will be housed in a former building of the 1905 world exhibition. 

Its opening will be highlighted by the first of several annual exhibits of international masterpieces curated by the Louvre. The inaugural exhibition, entitled In the Open Air, was chosen to illustrate the strong link between the museum and its surrounding park. This show outlines, based on a chronological journey of 100 works, the emergence and gradual development of painting in the open air, from the 18th century to today.


La Boverie will use iBeacon technology in order to provide visitors with a unique museum experience. Throughout the museum, more than 60 iBeacons are placed next to the works of well-known  painters such as - Claude Monet, Paul Signac, Pablo Picasso, Paul Gauguin, Marc Chagall -. The information about the artwork will automatically be displayed on the visitor's smartphone thanks to Bluetooth connection. This would enhance the visit and engage users with the most prominent works of art. The newest technology meets timeless art. La Boverie is very excited to start a colaboration with CloudGuide offering a great value expeience to its visitors.


About CloudGuide


CloudGuide is now the fastest growing cultural network in the world linking more than 150 institutions, museums, galleries, monuments and cultural organizations- throughout 9 different countries. CloudGuide is a global platform, including: Thyssen-Bornemisza (Vienna), Fundació, Joan Miró (Barcelona), Parasol Unit Foundation for Contemporary Art (London), House of Rubens (Antwerp), Atomium (Brussels), Villa Stuck (Munich) and Modern Art (Oxford).

Even museums with existing apps create tours on our platform like Fundació Joan Miró (Barcelona), Belvedere and MAK (both Vienna). We offer a global mobile application on a personal level for iOS and Android with the possibility to make digital guides with text, images, audio and video. Through our cutting-edge technology -iBeacons- we provide a much more interactive experience between cultural institutions and visitors. Experiences can be shared on social media and visitors can make donations or buy merchandising via our app.

mNACTEC and CloudGuide collaborate to gamify the museum experience

SPAIN – May 11, 2015

 During the next weeks, mNACTEC will also launch their content in CloudGuide

Last Monday, the tests with iBeacon technology started in the mNACTEC museum in Terrassa to improve its visitors experience.  This new Technology, which has been already introduced in the retail sector, is now being implemented in museus and it’s expected to provide help in the educative departments through gamification tools.

CloudGuide, the new global channel of communication for museums, monuments and cultural institutions, got the suport of European Union and the CreatiFi program to develop their educative and Young oriented version CloudGuide Education.

CloudGuide Education will be develop with the collaboration of the mNACTEC and will consist in the development of a prototype using iBeacons inside of the museum and a treasure hunt game.

CloudGuide, the unique application for Museums, starts its pilot program in 8 cultural institutions

SPAIN – Nov. 19, 2014

The new mobile social experience application to learn, share and view the world’s cultural heritage, launches its pilot program in eight different institutions located in Spain, Austria, Belgium and Mexico.

BARCELONA – November 19th, 2014 – CloudGuide SL has launched its application for iOS and Android with the participation of eight different museums from Spain, Belgium, Austria and Mexico in its pilot program.

The global application is now being tested in a pilot programme in the European Museum of Modern Art - MEAM (Barcelona), Fostering Arts and Design Museum - FAD (Barcelona), René Magritte Museum (Brussels), Thyssen-Bornemisza Art Contemprary - TBA21 (Vienna) and Museum van Hedendaagse Kunst Antwerpen - MHKA (Antwerp).  Other three institutions from Mexico and Barcelona are internally testing the application and expect to release during the first months of 2015.

“Unlike many other museums apps, CloudGuide allows visitors to access the official content of their favourite museum. It also gives them recommendations of new exhibitions and local museums. CloudGuide does not only give the exhibition background content through audios, videos, texts and images, but also provides access to the entrance tickets, merchandising and the museum’s association. From now on, visitors can take a more active role in their relationship with the museums and cultural sites through leaving opinions and ratings or tagging their favourite pieces of art and taking notes,” says Cristina Perez, one of the Co-founders.

“Museums and art galleries now have a modern channel of communication with their visitors. They can enjoy free promotion and explore new sources of revenues with the help of the CloudGuide app. Finally, they can get to know their visitors better thanks to comprehensive statistics reports,” adds Olga Plets, another Co-founder.

According to the third Co-founder and the C.T.O, “The app is available in 9 different languages so the museums can reach diverse audiences and test all the basic features. The pilot program will allow us to validate our idea, improve the technology and start the expansion of the project in the rest of Europe and the United States.”


After one month of testing of all the basic functionalities, CloudGuide will launch a new version of the application, much more focused on the user experience and interactivity.


About CloudGuide

CloudGuide SL was incorporated in late 2013 by three Master graduates from the prestigious ESADE Business School. The founders come from Belgium, Russia and Spain, giving the company from day one a global advantage. C­­loudGuide is the new way of approaching culture and enjoying museum visits. It offers an interactive app where museums can upload interactive multimedia guides, created through the CloudGuide Museum Platform, and visitors can enjoy a whole new visiting experience. Please visit for more information.

Supported by

Booking Booster
European Commission Seal of Excellence
Ministerio de Educación, Cultura y Deporte
Techstars Paris