Press releases

CloudGuide launches Belfast Zoo’s official Audio Guide - visit the site from anywhere in the world.

SPAIN – July 30, 2019

Digital audio tour takes visitors around the Belfast Zoo – listen onsite or remotely via your mobile device.

BARCELONA, SPAIN July 30th 2019 -- Working in partnership with Belfast Zoo, CloudGuide SL, the worldwide leading mobile app for smart sightseeing, is delighted to announce the launch of a brand-new Audio guide tour. In a major initiative to enhance their visitor experience, the free tour will allow both onsite visitors and people from around the world to uncover 33 audio stops with overviews and stories of more than 120 different species.

With the use of their own mobile devices and the free CloudGuide App, visitors can discover everything there is to know about one of Northern Ireland’s oldest and most popular visitor attractions, as well as the story of the 1200 animals that currently call Belfast Zoo their home. The audio tour, currently available in English, takes its audience on a journey across 55 acres, surrounded by stunning panoramic views across the Belfast Lough. 

The tour serves as a personal guide that can be enjoyed for all users at their own preferred pace and desired order, with the help of an interactive built-in map available directly on the App. By simply downloading the free CloudGuide App on their mobile devices or scanning the QR code displayed at the Zoo’s service desk, onsite visitors can enjoy a unique auditory experience, all while learning about their favorite animals in a way they’ve never experienced before. 

CloudGuide tours are just as easily available offsite, allowing users from around the world to immerse themselves in a 35-minute audio recording accompanied by images and transcripts of the guide’s highlighted animals.

This new Audioguide reveals a vast array of fun facts and detailed overviews of each featured animal at the Belfast Zoo, making it a useful source of learning and providing an educational experience. In addition, the CloudGuide App allows all users the ability to provide real-time feedback about their experience, as well as saving their favorite points of interest when they leave the Zoo. This allows visitors to stay connected at all times and have access to what they learnt throughout their visit in order to create lasting memories. 

CloudGuide helps bring worldwide cultural institution’s stories and collections to life through audio guides and multimedia functionalities. Using cutting-edge solutions to help users easily navigate and explore museums, zoos, historical sites, CloudGuide creates engaging experiences designed for both children and adults to enjoy. 

Both the Belfast Zoo audio guide and the CloudGuide App are free to download from the App Store or Google Play and is easily accessible for on-site and off-site use.


Founded in Barcelona, Spain, CloudGuide is currently one of the fastest growing cultural network’s in the world, promoting smart traveling by replacing traditional audio guides and museum branded apps. Using its innovative technology to provide a highly interactive visiting experience, CloudGuide has become a worldwide represented channel of communication between institutions and their visitors by boosting their audience engagement and international visibility. 

Since officially launching its App in late 2013, CloudGuide has experienced exponential growth and is now one of the leading digital communities for cultural institutions from around the world. Uniting more than 1,000 institutions into a single, one hundred percent official content and easy-to-use designed interface.

About CloudGuide: 
Barcelona-based CloudGuide is a mobile app for museums and cultural institutions. Currently working with more than 1000 international institutions such as Stonehenge, the Eiffel Tower, the Sagrada Familia, the Science Museum, the Atomium, the Vienna State Opera, the State Museums of Berlin, the Moulin Rouge and the Smithsonian, and with the support of the European Union, ICEX and the Ministry of Education, Culture and Sport. 

For more information, visit

CloudGuide: From Museum Selfies To Educative Cultural Experience

SPAIN – Nov. 11, 2016

From now on, CloudGuide users will be able to send museum selfies and postcards from the app while enjoying official guided tours inside of leading cultural institutions.

Barcelona, November 2016 – CloudGuide, an interactive app for art lovers and tourists and a virtual platform for cultural institutions and tourist attractions such as museums, galleries and monuments, announces the launching of its new feature which allows users to send Museum Selfiesand Real Postcards from the mobile app.

As we all know, technology is changing the way people engage with museums and cultural sites. Visitors’ selfies have grown in popularity for all the biggest tourist attractions and museums.  CloudGuide wants to go one step further by engaging museum visitors and allowing them to take selfies while enjoying additional information about the exhibition.

Integrating selfies and postcards, CloudGuide aims to change how cultural institutions currently use technology. From now on, visitors will be able to send real postcards with the images of the site, exhibit selfies, to their beloved ones, sharing experience, having fun and learning at the same time. On the other hand, institutions should embrace the fact that selfies have become part of the museum-visiting experience and use this phenomenon to push the educative path of personalised guided tours inside of the app, boost connection with their visitors and get to know them better through analytics.

We are very excited to finally launch this feature,”said Olga Plets, Co-founder & CEO of CloudGuide, “Our customers will benefit immensely from this feature as they will now be able to provide an educative and social experience to their visitors with the CloudGuide App and the Museum Selfie Feature. This will result in enhancing the visitor's experience and engaging the user in the most exciting way. It’s time to blend the latest social media trends with timeless culture!”

About CloudGuide

CloudGuide is now the fastest growing cultural network in the world linking more than 220 institutions, museums, galleries, monuments and cultural organizations throughout 12 different countries. CloudGuide is a global platform uniting Thyssen-Bornemisza (Vienna), Fundació Joan Miró (Barcelona), MOCA (New York), Kew Gardens (London), La Boverie (Liege), Atomium (Brussels), Jewish Museum (Berlin) and Modern Art (Oxford) and other great cultural heritage institutions.

CloudGuide offers a single app for all cultural institutions and tourist attractions of the world with official content and a high focus on interactivity, fun and social integration. Through its cutting-edge technology such as iBeacons integration, features for the youngest visitors, social integration and multimedia guides functionality, CloudGuide provides a highly interactive visiting experience and boosts communication between cultural institutions and their visitors. Supported by the European Union. To learn more about CloudGuide, please visit or contact us at


Cristina Pérez Ferrer

Chief Marketing Officer


Mobile (ES) +34 932 200 042

Telephone (ES) +34 932 200 040

Telephone (US) +1  646 751 8424

Download press release PDF

Micello and CloudGuide Partnership Announcement

SPAIN – Oct. 28, 2016

We are excited to announce our partnership and integration with Micello. With this integration CloudGuide brings Indoor Maps to a whole new level. From now on CloudGuide users will be able to access premium indoor maps of museums, art galleries, monuments, parks and other institutions thanks to Micello, a worldwide leading company providing indoor maps and navigation data.

Micello is an award-winning company building the world's largest collection of indoor maps; which includes places like shopping malls, airports, college campuses, hospitals, museums, business campuses, conferences, and many more. Micello’s products include a global maps databasedeveloper platform and SDKs, and a marketplace of integrated solutions. In the last few years, Micello has generated indoor maps for over 25,000 venues around the world. 

With Micello indoor maps integrated into the CloudGuide platform visitors can enjoy a whole new visiting experience. 

"Our customers will benefit immensely from this integration as they would now be able to provide a practical and social experience to their venue visitors using Micello indoor maps," said Olga Plets, Co-founder & CEO of CloudGuide.

"Working with CloudGuide will enable us to expand our reach into museums and art galleries all around the world. This will enable visitors to locate themselves indoors as well as find great works of art and artifacts directly on a Micello indoor map," said Ankit Agarwal, CEO of Micello.

If you'd like to know more about the partnership, please don’t hesitate to contact us.

CloudGuide begins a new collaboration with Liège new museum, La Boverie.

SPAIN – May 5, 2016

Barcelona –  5th May 2016 –  CloudGuide has been chosen by the City of Liège (Belgium) as the digital platform for its new Museum of Fine Arts, La Boverie. Named after its surrounding park, the museum will be housed in a former building of the 1905 world exhibition. 

Its opening will be highlighted by the first of several annual exhibits of international masterpieces curated by the Louvre. The inaugural exhibition, entitled In the Open Air, was chosen to illustrate the strong link between the museum and its surrounding park. This show outlines, based on a chronological journey of 100 works, the emergence and gradual development of painting in the open air, from the 18th century to today.


La Boverie will use iBeacon technology in order to provide visitors with a unique museum experience. Throughout the museum, more than 60 iBeacons are placed next to the works of well-known  painters such as - Claude Monet, Paul Signac, Pablo Picasso, Paul Gauguin, Marc Chagall -. The information about the artwork will automatically be displayed on the visitor's smartphone thanks to Bluetooth connection. This would enhance the visit and engage users with the most prominent works of art. The newest technology meets timeless art. La Boverie is very excited to start a colaboration with CloudGuide offering a great value expeience to its visitors.


About CloudGuide


CloudGuide is now the fastest growing cultural network in the world linking more than 150 institutions, museums, galleries, monuments and cultural organizations- throughout 9 different countries. CloudGuide is a global platform, including: Thyssen-Bornemisza (Vienna), Fundació, Joan Miró (Barcelona), Parasol Unit Foundation for Contemporary Art (London), House of Rubens (Antwerp), Atomium (Brussels), Villa Stuck (Munich) and Modern Art (Oxford).

Even museums with existing apps create tours on our platform like Fundació Joan Miró (Barcelona), Belvedere and MAK (both Vienna). We offer a global mobile application on a personal level for iOS and Android with the possibility to make digital guides with text, images, audio and video. Through our cutting-edge technology -iBeacons- we provide a much more interactive experience between cultural institutions and visitors. Experiences can be shared on social media and visitors can make donations or buy merchandising via our app.

mNACTEC and CloudGuide collaborate to gamify the museum experience

SPAIN – May 11, 2015

 During the next weeks, mNACTEC will also launch their content in CloudGuide

Last Monday, the tests with iBeacon technology started in the mNACTEC museum in Terrassa to improve its visitors experience.  This new Technology, which has been already introduced in the retail sector, is now being implemented in museus and it’s expected to provide help in the educative departments through gamification tools.

CloudGuide, the new global channel of communication for museums, monuments and cultural institutions, got the suport of European Union and the CreatiFi program to develop their educative and Young oriented version CloudGuide Education.

CloudGuide Education will be develop with the collaboration of the mNACTEC and will consist in the development of a prototype using iBeacons inside of the museum and a treasure hunt game.

Supported by

Booking Booster
European Commission Seal of Excellence
Ministerio de Educación, Cultura y Deporte
Techstars Paris